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Relay Capital Get in touch

Relay Capital is a long-term home for profitable, niche software. Too small for private equity, too technical for most buyers. We take over, keep shipping, and never plan to sell.

Tell us about your product

ops@relaycapital.io · we read every note ourselves

Owned today

Scheduling · Time tracking · Payments · Affiliate software · Photo editing · Browser extensions

Products owned and built
10+
Intended hold period
Forever
Plans to flip
0

Founders,

Small software rarely gets a good buyer. It is too small for private equity and too technical for most people browsing marketplaces. So it gets bought by someone planning to resell it in three years, or it quietly stalls while its owner moves on.

We started Relay Capital to be the other option. We buy useful software with paying customers, keep it running, and do the work that has been put off: fixing the rough edges, shipping what customers keep asking for, and pricing it like it is worth something.

We underwrite every deal to hold it, so the business has to work as a business, not as a future sale.

Today, Relay owns and builds:

  • Scheduling software
  • Time tracking
  • Payment tools for merchants
  • Affiliate program software
  • Photo editing
  • A handful of browser extensions
  • And a few more

Relay Capital

Small, useful, and worth keeping.

If most of these sound like your product, we should talk.

  • Paying customers

    People pay for it today because it does a job they need done.

  • Profitable, or close

    Real margins now, or a short and obvious path to them.

  • A durable niche

    A specific, unglamorous problem that will still exist in ten years.

  • Simple to explain

    One sentence about what it does. No slide deck required.

  • Work left undone

    A backlog you never got to. That is where we come in.

  • Not one platform from zero

    Integrations are fine. Depending on one for all of your revenue is not.

Sound like yours? Send us a note

Who else might buy your software?

Every buyer has a model. Here is roughly how the usual ones work, and where we differ.

Marketplace buyer

  • Often a first-time operator
  • Frequently financed with debt
  • Learning your product as they go
  • Commonly plans to resell in a few years

Private equity

  • Usually wants larger businesses
  • Process can run for months
  • Debt and earn-outs are common
  • Built around an exit in three to seven years

Relay Capital

  • Built for small, niche software
  • You talk directly with the buyer
  • Grows the product through pricing and features
  • Holds indefinitely, with no planned resale

What happens after you sell to us.

No integration playbook. Just a careful handoff and a long time horizon.

  1. At handoff

    Customers notice nothing.

    The product keeps running and support keeps answering.

  2. First months

    We learn it from you.

    The code, the customers, and the corners only you know about.

  3. Over time

    The overdue work gets done.

    Fixes, the features customers keep asking for, and pricing that reflects the value.

  4. Years on

    Still ours. Still improving.

    Still answering your customers' emails.

The questions founders ask first.

Something else on your mind? Email ops@relaycapital.io.

What kinds of software do you buy?

Small, profitable, niche software: SaaS, browser extensions, desktop apps and workflow tools with paying customers. We favor products that solve a specific problem that is not going away.

Will you resell my product later?

That is not the plan. We underwrite every acquisition to hold indefinitely, so the deal has to work on the business's own cash flow, not on a future sale.

Do I have to stay on after the sale?

We will work out a transition that fits you and the product. A lot of small software is run by one person, and we plan the handoff around that.

Do you build software too?

Yes. Alongside acquisitions we incubate new products, which keeps us close to the day-to-day work of building and running software.

Thinking about selling?

Send a short note about what the product does and how it is doing. No process, no pressure. Just a conversation.

Email ops@relaycapital.io