01
Direct conversations
Founders deal directly with us, not a process designed to drag on for months.
Long-term software ownership
We acquire and incubate software products.
Relay Capital partners with founders who want a straightforward conversation, a long-term home for their product, and a buyer who intends to keep building.
A better home than a typical buyer process.
No manufactured urgency, no one-size deal template, no six-month process designed to wear you down. Just a direct conversation and a fair outcome.
02
Long-term ownership
We buy and build with a long horizon in mind instead of optimizing for a quick flip.
03
Respect for the product
We protect what makes the product work for its customers and keep investing in the niche it serves.
Portfolio
Products we own and operate today.
A small family of software businesses serving their own niches. Each one has real customers, a clear purpose, and a long road ahead.
Scheduling
Swell Scheduling
Online appointment scheduling for service businesses.
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Operations
Swell Time Tracking
Time tracking built for service businesses.
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Desktop Software
MetadataFixer
Fix and edit metadata on your music files quickly and easily.
Visit siteMore of the family
CleanFrame
Chrome extension that removes distracting elements from web pages.
Browser UtilityExtract for Fathom
Bulk export Fathom transcripts, summaries, highlights, action items, and metadata into one local ZIP file.
Browser UtilityAffiliateBase
Affiliate management platform for SaaS companies.
SaaS InfrastructureBright Vault
Analytics and diligence software for owners preparing a SaaS business to sell.
AnalyticsWhat we look for
Simple businesses in durable niches.
Software products that are understandable, useful, and worth owning for a long time.
- Software products with paying customers and a clear use case.
- Straightforward business models in durable niches.
- Profitable, or close enough that the path is obvious.
- Founders who want a practical buyer and a long-term home for the product.
Considering a sale?
Reach out directly.
If you are thinking about selling your software business, send us a note. We read every message ourselves.